Chandua is one of the best handicraft product we can use for home decorating. Now these rare art pieces from pipli, orissa available for shopping at a mouse click.
Fashion as a business is therefore, as tricky as it is ripe with opportunities. The retail market, especially the apparel sector, has tremendous developments to look forward to, with the governments taking steps to protect the sector ( for example, the Indian government has taken a bulk of the debt load off the textile industry with a loan restructuring plan that was approved recently) and talks of FDI in retail becoming conclusive in most emerging markets.
Players in the emerging markets will now have access to designers and design concepts from across the globe. Domestic designers too will now become ideal baits to bring in more foreign investment that will flow into the apparel sector. Eventually markets will merge, and new concepts and ideas in the fashion and retail industry are likely to come to the forefront.
Textile industry filled the majority of work force in india after agriculture. Budget is always the factor which decide the fate of most of the textile workers living in india.
Surat is one of the textile hub in india, where most of the people depend in textile directly or indirectly. Each year govt of india making allocation of fund, starting new policies for them, but are these facilities really comes handy to real end user workers ?
Let’s go deep into this and see how budget is important for us.
As important as it is to increase footfall at a store, achieving a high conversion ratio is a completely different challenge altogether. For industries such as the fashion apparel retail, multi-brand apparel retail and single brand garment retail, the challenge of converting footfall is even more complex. Let us look at some commonly applied mechanisms to enhance footfall and then strategies to enhance conversion:
Hoardings – Strategically placed advertisements can be a great crowd puller;
Connectivity – It is vital to choose a location that has great connectivity and ample parking space;
Branding – While apparel retailers prefer a niche appeal, the trick is to create an exclusive brand image that invokes curiosity, not just among the target audience;
Visibility – An indispensable aspect of marketing for the retailer, great store visibility boosts footfall significantly—consulting landscaping experts or architects often help;
Customer experience – The modern day customer does not tolerate delays or rude behaviour at stores. till date, the most effective marketing strategy in business. Implemented meticulously, such solutions can boost sales, enhance visibility and help retailers analyse the consumer base and footfall.
A thorough understanding of the demographic and local tastes, as mentioned earlier, can also help achieve a higher conversion ratio for retailers.
For your eyes only
Visual appeal in the apparel industry makes a big impact on the footfall as well as the conversion ratio. For example, an apparel store with mannequins donning their latest collection has a greater chance of people walking into them than their counterparts with a mere sign and adaptability of these players. The jungle law of survival of the fittest however, still applies in these markets and, going by the resistance that some of these emerging economies offered to FDI in retail, it is evident that a lot is left to diplomacy and chance.
In spite of the challenges, the emerging economies provide the ultimate opportunity for brands to tap the rapidly growing and dynamic markets. Adopting strategies that ensure a longlasting and fruitful run is therefore mandatory to cope with the regional diversity in such economies. Looking at players that have made a mark over the last decade, it is evident that their adaptability, customisation and region-specific marketing strategies have been their greatest strengths.
For local players, the markets are still ripe with opportunities globalisation brought about. Footfalls will increase over time and so will consumption; however it is only the players equipped with footfall conversion strategies, superior customer relationship management techniques and quality brand management policies that will hold the reins to the market in the long run.
While the techniques mentioned may improve footfall at a store or a shopping mall, converting them into buyers involves a more comprehensive strategy that delves deep into customer psyche. Well-groomed sales executives, ample retail space for movement and accessible store displays often induce a desire to shop from a store. As more and more companies opt for CRM (customer relationship marketing) solutions and as the options in the market are increasing, with the introduction of cloud computing and SaaS options in the CRM space, retailers today have a variety of solutions to choose from, for management of their customer data. With these advanced systems, retailers can have access to actionable, stat-based and concrete data that facilitates faster business decisions. Access to customer data that is effectively segregated, real-time data sharing and multi-channel usage options make today’s CRMs an absolute necessity for retailers. These solutions can help identify issues in the marketing strategy as well as constantly keep a tab on costs for companies, thereby helping retailers identify, target and eventually manage customers better. A customer, who enjoys a pleasant retail and after- sales service experience, has a higher chance of recommending the store to a friend/relative, even if the product is at par with the rest of the market. This can have a direct impact on footfall conversion as word-of-mouth remains.
As the emerging markets become globalised, the retail landscape undergoes a gradual transformation. Global giants enter these markets with a bang, set new trends, innovate, consolidate and eventually dominate. The success stories of brands such as Adidas, Nike, Fila and Reebok in the sportswear segment, bear testimony to this fact. Fortunately however, the impact on the domestic industry is rather positive as these players learn from the giants, enhance their models and continue selling. It is the size and dynamism of these markets that accommodate both these categories of retailers and therefore, competition increases at a rate that is slower than the rate of innovation
Footfall, as the word suggests, is the total count of the number of people who walk into your store/ mall/shopping complex. While the number may be far more than the actual buyers, a good understanding of its importance in the retail sector can often help a retailer enhance the footfall-buyer ratio.
Consumers today have more knowledge, awareness and most importantly, options than ever before. The quality of the footfall therefore, has changed completely since the ‘90s. More money in the hands of the middle class along with independent lifestyles, of even 18-year-olds, make teenagers and young professionals two of the largest consumer bases in emerging markets. However, when it comes to converting footfall for the retailer, these two segments play spoilsport. While figures indicate that these segments comprise the larger share of the total footfall, their conversion ratio is one of the lowest. The primary reason for the disparity in the footfall conversion of the younger demographic with that of the older shoppers is a lack of conviction of the former when headed for the store. Youngsters prefer hanging out at the mall; it does not warrant that they prefer shopping from them. This makes the footfall figures of the youth brigade a rather tricky and often misguiding one. So each time they head out for the neighborhood mall, they may not have intentions of buying a product, unlike their older counterparts who have a stronger intent while leaving the house.
However, when it comes to converting effectively, shopping malls as well as standalone outlets can adapt strategies that enhance appeal to the casual store stroller. Retailers armed with insights into the regional preferences, the local tastes and the latest industry trends always have an advantage when it comes to effective conversion. For example, a fashion apparel retailer selling winter wear can do well with a special discount offer on mufflers in regions with a high population of the elderly. Similarly, a promotional offer on jeggings would have worked wonders a year ago in regions with a higher concentration of working women.
It is also important to note that a high footfall conversion ratio does not necessarily mean high sales. If a shopping mall attracts little footfall, its conversion ratio goes up automatically and yet, sales at the stores will continue to be low due to the small base offered by the footfall. To make the ratio a healthy one with a large base, enhancing footfall should therefore assume prime importance in the marketing strategy.
Designers are a whimsical lot. While some of their ramp hits turn out to be bestsellers and trendsetters, a number of them cannot make it to the stores due to their non-commercial designs.
In spite of this, retailers across the globe latch on to successful designers irrespective of the last time their designs were a retail success. While some call it the love of art, retail businesses know well that the benefits are not just confined within the limits of money.
Art versus commerce While high fashion may not care for the retail community, ramp hits that can make it big at the stores are what drive the fashion apparel industry forward. Fashion as an art form, can never be ignored and neither can its commercial importance be overlooked. For apparel retailers, a deep insight into the fashion industry can be a massive value addition to business, as it can often help predict change of preferences in the market.
For example, a new bridal wear collection launched by a famous fashion designer is likely to have a strong influence on the bridal fashions of the season ahead. Similarly, a fashion house releasing a brand new neckline design will have replicas flooding the flea markets and other small apparel stores. By no means does such replication hamper the designer’s reputation or bank balance and should in fact, be considered an advantage, as the design is likely to stay in the market longer due to the mass appeal.
Similarly, high fashion cannot be ignored due to its ability to influence great minds, set trends and take the industry forward. Unique and sometimes shocking as they are, high fashion has little commercial appeal, yet the hype around it makes its importance in fashion quite obvious.
The festive season offers a whole new set of challenges for the retailer. Tias Chakraborty shares insights and strategies for retailers to cash in on the market.
As lights dim in the Indian economy with the depreciating currency and rising inflation, businesses across the country are looking forward to the festive season. Like each year, Diwali pushes sales at stores across the country as communities gear up for the big celebrations. This year, retailers across the country will be hoping that that the rising inflation and the depreciating rupee do not add to their woes. The ideal strategy would be simple, pushing volumes rather than premium offerings. However, on a closer look we realise that the market for premium products are least affected in times of crises as the SEC A population can afford things under tough circumstances as well.
Silk come from different area, region and countries and all depend upon also climatic condition of the particular place. These are famous products which are sold through online shopping.
We have different type:
- Dupion Silk
- Floss Silk
- Eri Silk
- Matka Silk
- Matawa Silk
- Peace Silk
- Tassar Silk
- Thai Silk
- Muga Silk
- Wild Silks
- Waste Silk
We will let you know more about each type of above silk once i have some money.
Perhaps the most important part of being a retailer today is spreading awareness about your unique appeal. Online Shopping Retailers need to come to terms with the fact that no matter how large or how popular they are, the intensity of competition has risen phenomenally in the last decade. In the apparel industry, a new designer or a store comes up almost every day and add to this the emerging prowess of the ecommerce sector.
Players such as Jabong, Yebhi, Zovi, Myntra and several others have already started to cash in on the shopping extravaganza that the pre-festive season brings. With supply chains shortened and some of them coming up with their own brand of clothing, they are offering some seriously low priced products of good quality.
For example, one of these sites gave away three pairs of jeans under INR 1500. This is a number hard to match for even the private label players in the brick and mortar stores.
Discounts have become synonymous with festive shopping and even large format retailers have realised their massive importance in the last decade. Players such as Shoppers Stop, Pantaloons and Westside realise the impact of the discount season on their loyal customers and therefore go all out promoting their offers online and offline.
In fact, this phase poses a big challenge to the small time retailers who do have the online or offline reach to spread awareness of their discounts. Also their traditional business models with a long supply chain also make it difficult for them to offer discounts that are as big as these large format retailers. So how does one tap into the festive season market with these limitations?
An important insight lies in the fact that in semi-urban and rural markets where the penetration of large format organised retail is low, shoppers are known to have a high degree of loyalty. In fact, they are known to approach their local apparel store first on the news of a new product launch or a fashion rage that they come across through the media. Marketers will need to cash in the loyalty of this category of shoppers with the help of strategic communication.
The market is too large to be covered by each brand and therefore, brands will need to evaluate the right pockets where their product can be leveraged the best. For example, if an innerwear brand is looking to boost its sales during the festive season, its best bet is to offer an attractive margin to the old fashioned retailers who are identified as trusted sellers of innerwear within a locality.
With higher margins and the trust of the customers, these retailers can push new brands as well as boost sales of existing ones in the market by recommending it at the point of sales.
Published in CMAI
Vellore is a city in Tamilnadu state of India. There are many places to see in this town which attract tourist and shoppers from all over the world. This place is not far from Chennai and at a distance of 145 Km from the Madras.
This city also call fort city of tamilnadu, Many buses run between chennai and vellore which you can book easily, you can take AC, Non-AC Volvo buses to visit here. We in india count this as an oldest survived town in South India. Many famous kings rules here and brought name and fame to this place.
Nearest Place to See near it:
- Golden Mahalaxmi Temple
- Govt Museum
- Science Park
- Vainu Bappu Telescope
- Amirthi Forest and Zoological Park
- Sri Jalagandeeswarar Temple
Bhubaneswar is a well planned city and connected with all major towns and cities in Odisha, India. Bhubaneswar have own Airport where all major aeroplane companies have connection of flights, We have direct flights to all metros in India. As the city growing day by day, we definitely need more flights and trains to our BBSR city.
Distance from Bhubaneswar to all major cities in Odisha and India:
- Berhampur – 170 Km
- Cuttack – 21 Km
- Puri – 60 Km
- Konark – 40 Km
- Khurda – 25 Km
- Dhenkanal – 80 Km
- Angul – 140 Km
- Sambalpur – 298.5 km
- Bargarh – 350 Km
- Jharsuguda – 350 Km
- Sundargarh – 380 Km
- Rourkela – 350 Km
- Phulbani – 220 Km
- Koraput – 482 Km
- Nuapatna – 80 Km
- Kotpad - 545 Km
Today the lines between offline and online retail is blurring by the day. People are sometimes checking out clothes at a brick and mortar store and then buying them online and also doing vice versa. In such a scenario, small and medium sized retailers will need to make their presence felt online. It is time for them to realise the importance of a website, a blog, a Facebook page and Google listings, else the low lying fruit may be plucked by their rapidly growing large format counterparts.
Brands selling their products through traditional retail or small retailers should also drive the social media awareness among their distribution network in order to create the pull this season. For example, winterwear brand with good online presence can help boost sales through its traditional formats by mere mention of the stores on their website, Facebook fan pages and other channels. This is a mutually beneficial practice that more companies will need to focus on.
It will be interesting to watch the strategies of the brands, the retailers and the distributors this festive season as they will be coping with the double edged sword of the rising inflation and the rising import costs. It is certain that players who can brave the storm this festive season through innovative strategies, will get a major impetus in the next season and even the Christmas-New Year phase as the markets are expected to ease up during the period.
Published in CMAI